MINI Manualhood’ Marketing Campaign Aims to Get You Driving Stick
MINI has launched a new marketing campaign entitled ‘Manualhood’ which celebrates the manual transmissions found in the hardtop, Clubman, convertible, and Countryman. MINI is hoping to entice even...
View ArticleMINI Issues 1950s Style Becoming a Manual PSA [Video]
With the launch of its new Coupe model, MINI is continuing to push ahead with its “Manualhood” marketing campaign, releasing a campy new video styled after a 1950s public service announcement. Titled...
View ArticleMINI Keeping Manuals Alive with 34% Take Rate
Sadly, manual transmissions are a dying breed. For many, the convenience of an automatic far outweighs the many advantages of driving stick, from the lower cost of the car, to improved driving...
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